Really? Marketing has no definition and no rules. That’s from a post I recently read on AdAge — I’m not providing a link because it would embarrass both the author and AdAge because it was so ignorant ...

There are lots of well-crafted, wide-ranging, all-inclusive marketing definitions. A sampling: American Marketing Association (AMA): "Marketing is the process of planning and executing the conception, ...

The American Marketing Association has redefined the word "marketing," to reflect its broader role in society. The new definition reads: "Marketing is the activity, set of institutions and processes ...

The deceptively simple term "marketing concept" is an umbrella term that covers five marketing sub-concepts, notes Marketing-Insider. These sub-concepts loosely mirror the term "marketing definition." ...

Marketing is the process of continuously and profitably satisfying target customers’ needs, wants and expectations superior to competition. Note the six key elements in the marketing definition: The ...

What is search engine marketing? Ah … the wild and magical world of the search engine. Where you and anyone can type in the most enigmatic phrase and get a response. Instantly, the Internet appears to ...

With digital marketing budgets expected to continue their growth in 2013, it can be easy to get swept up in the hype and dismiss traditional marketing strategies. Digital is, in fact, a powerful ...

With the rising competition in the market, an organization has to create a niche brand identity to survive among the peers and to develop a sustainable future. The technological advancements in the ...