There are lots of well-crafted, wide-ranging, all-inclusive marketing definitions. A sampling: American Marketing Association (AMA): "Marketing is the process of planning and executing the conception, ...

When brands speak with truth, they don’t need to chase virality. They create velocity, the kind that builds momentum naturally through consistency and integrity.

What does “meaning” mean to you? For almost a year, I’ve been examining the idea of meaningfulness across a variety of contexts: as it relates to data, marketing, business and life overall. Most often ...

The term "marketing strategy," is often used as a catch-all phrase to describe anything from a marketing plan to an advertising campaign. A marketing strategy, however, has its own place and role in ...

We spend our lives trying to make sense of the world around us. We do that by looking for patterns and tropes. This is why we see a man on the moon and Jesus in toast. This is what a narrative is. A ...

The B2B leaders outperforming peers in ROI aren't collecting more data; they're building smarter, connected ecosystems where ...

Every day, we hear how AI is reshaping marketing. Need 100 social posts tomorrow? Done. Launch a campaign before lunch? No problem. Automation is accelerating everything — but speed alone isn’t a ...

Research from a West Virginia University expert on consumer behavior shows the human desire for connection is a factor in ...