When brands speak with truth, they don’t need to chase virality. They create velocity, the kind that builds momentum naturally through consistency and integrity.

There are lots of well-crafted, wide-ranging, all-inclusive marketing definitions. A sampling: American Marketing Association (AMA): "Marketing is the process of planning and executing the conception, ...

What does “meaning” mean to you? For almost a year, I’ve been examining the idea of meaningfulness across a variety of contexts: as it relates to data, marketing, business and life overall. Most often ...

Research from a West Virginia University expert on consumer behavior shows the human desire for connection is a factor in ...

We spend our lives trying to make sense of the world around us. We do that by looking for patterns and tropes. This is why we see a man on the moon and Jesus in toast. This is what a narrative is. A ...

The term "marketing strategy," is often used as a catch-all phrase to describe anything from a marketing plan to an advertising campaign. A marketing strategy, however, has its own place and role in ...

The B2B leaders outperforming peers in ROI aren't collecting more data; they're building smarter, connected ecosystems where ...

Every day, we hear how AI is reshaping marketing. Need 100 social posts tomorrow? Done. Launch a campaign before lunch? No problem. Automation is accelerating everything — but speed alone isn’t a ...

What is search engine marketing? Ah … the wild and magical world of the search engine. Where you and anyone can type in the most enigmatic phrase and get a response. Instantly, the Internet appears to ...