Pete Rathburn is a copy editor and fact-checker with expertise in economics and personal finance and over twenty years of experience in the classroom. Zoe Hansen / Investopedia A marketing plan is a ...

A business plan describes what your company does. This written document states your company's operational and financial goals for the future and how it proposes to meet them. A business model ...

A research paper I recently came across, " The Evaluation of Marketing Mix Elements: A Case Study*," highlighted some potential gaps that influence the effectiveness of marketing strategies—and, I ...

Revenue growth is a top goal for most companies. But data from McKinsey shows it’s tough to achieve, with only one in eight companies realizing over 10% annual revenue growth between 2010 and 2019.

Predictive analytics models can help you completely transform every aspect of digital marketing. Here's how to take advantage of it. Predictive analytics is the method of using historical and recent ...

Successful businesses are similar to onions. They come with many layers with the most powerful part lying at the core. Businesses have many departments and processes. Though each has a different ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Artificial intelligence (AI) is more than just a tech trend—it’s a transformative force that ...