Thorough research is the key to winning enterprise tech clients. Understanding decision-makers, pain points and risks helps ...

The UAE-based digital marketing firm unveils the expansion of its data-driven solutions to clients across Europe, Asia, and ...

MarketDing.ai officially announced the launch of its new AI-powered marketing technology designed to help businesses get more leads, build stronger online visibility, and grow with more clarity and ...

In an era when marketing is becoming increasingly automated, it is the human factor — the ability to feel the audience, see ...

Chief marketing officer, Alexandra Morehouse, shares how the health system utilizes technology in its at-scale, consumer-first marketing strategy. Consumers know what they want. And if you listen, ...

• Innovation of the Year – Honouring transformative ideas and breakthrough technologies launched in the last 24 months. With the rapid convergence of AI, automation, data intelligence, and consumer ...

PRESSADVANTAGE – Zambuki, a digital marketing technology company specializing in home services businesses, announces the expansion of its contractor marketing services to address the accelerating ...

Value stream management involves people in the organization to examine workflows and other processes to ensure they are deriving the maximum value from their efforts while eliminating waste — of ...

Will the crisis will inspire martech firms to further embrace digital operations and digital customer experience, strengthen performance marketing and tools? Marketing technology (martech) will suffer ...

Privacy is the number one most important technology, topic, or space for marketing in 2022, according to almost 500 CMOs and other marketing leaders. Also significant ...

What brands do you think of first in marketing technology categories? Tell us! Take Marketing Land’s brief Marketing Technology Brand Survey and you could win an iPad Air or other great prizes! The ...

Marketing leadership is failing many of today’s technology brands. Or rather, it’s a lack of marketing leadership that is failing tech brands. Understanding how and why this is happening requires ...