This column opens up 2023 explaining the meaning and value of adaption as a critical concept for business growth of the 21st Century. Entering a new year offers a bevy of opportunities to explore the ...

"What is the definition of marketing strategy?" is a common question among marketing professionals and others in the business world. So let's cover some basic ideas that separate marketing strategy ...

Organizations typically undergo business transformations not only to meet strategic objectives but also to develop the critical business capabilities needed to remain agile, resilient, and sustainable ...