A recent glitch in Meta's Ad Manager tool caused an unexpected rise in ad prices. It hit small businesses and performance marketers, who contribute the most to Meta's ad revenue. Some advertisers say ...

Meta Ads Manager has started rolling out its first generative AI-powered features for advertisers. The new tools, which have been designed to maximize productivity, personalization and performance, ...

In an effort to give advertisers tools that help them focus on optimizing the most “valuable” conversions for their overall strategy, Meta is expanding its suite of ad products designed to streamline ...

Meta announced today it’s rolling out its first generative AI features for advertisers, allowing them to use AI to create backgrounds, expand images and generate multiple versions of ad text based on ...

In May, Meta CEO Mark Zuckerberg floated a world where AI could run the entire ad process-from making creative, targeting, and tracking sales. On a podcast with Stratechery's Ben Thompson, Zuckerberg ...

Meta has announced the consolidation of more detailed ad-targeting options, marking a substantial shift toward CEO Mark Zuckerberg's plan to automate ad creation – including targeting, creative and ...