Although the digital age has brought forth innovative tools and trends, certain “old-fashioned” public relations strategies have stood the test of time. From artful storytelling to powerful ...

As Bob Dylan sang, "The times, they are a-changin'." This has never been more true, especially in the industry I’m in: PR. The current world of PR and media relations is a mess. I see people clinging ...

Digital strategies are dictating PR campaign tactics more than ever: Almost two-thirds of communication industry experts agree that digital marketing and PR tactics must be used more collaboratively.

Mass e-mailing your press release in hopes that it will be covered by hundreds of media outlets, just won’t cut it anymore. Many times, you’ll reach a journalist who doesn’t cover news related to your ...

Today, it’s not easy to be front and center. We are marketed to in a variety of ways in countless places and on just about every platform imaginable. Keeping your brand visible is a challenge. Many ...

Some leaders consider public relations as a strategy to deploy during particularly positive or negative moments in a business lifecycle like a new product launch, award announcement, or during a ...