Self-promotion: Just hearing the term makes many people cringe. But the reality is, if you’re a business owner, self-promotion is crucial for success. The more you put yourself out there, the bigger ...

We’ve discussed product, price and place as they pertain to the Four Ps of Marketing. Now let’s talk about the final one: promotion. Promotion aims to inform, persuade, and remind customers to buy ...

If you’re a business owner with a website, you’ve probably considered adding a blog. It’s a worthy thing to ponder. According to an annual survey conducted by Orbit Media, 80% of bloggers report ...

As our social-media feeds and inboxes get busier and busier, our attention span decreases accordingly. None of us have time to spend following a company or a person who talks about himself all day ...

To start off, let's answer a basic question: What is a business development mindset? A mindset, as defined by the Oxford Dictionary, is a set of attitudes and beliefs held. Simply put, it is what we ...

Many businesses struggle with ways to market themselves in today's competitive landscape, where there are more choices than ever for goods and services. As native Chattanoogans, our firm is getting ...

In today’s fast-paced business world, staying ahead of the curve is crucial. One way companies could gain an advantage is by harnessing the power of Generative Pre-trained Transformers, or GPTs.

Instagram is an excellent tool for promoting your business and website. And, since it’s been around for awhile, there are now ...

Startups often make headlines when they hire big names to fill management positions. It’s conventional wisdom that you “go for the gusto” when it comes to hiring vice presidents or C-Suite executives ...

A recent study co-authored by Kristin Bain, assistant professor of management at Saunders College of Business at Rochester Institute of Technology, found that a simple technique can help boost your ...