Your marketing promotion schedule can make or break a successful marketing campaign. You must plan your promotional activities around media schedules and deadlines while paying close attention to what ...

You can increase your company's exposure to potential clients and generate increased revenue if you conduct a successful marketing campaign. You should carefully monitor the results of the campaign ...

Modern marketers really have their work cut out for them. Consumers are savvier and have higher expectations than ever, and the traditional "hard sell" approach to advertising lost its effectiveness ...

Email marketing continues to be one of the most effective channels for content promotion. As a digital marketing consultant, I believe that email marketing can help your content reach, engage and ...

It's common wisdom among marketers that most long-form content should be, at most, mildly promotional. The goal is to help the reader or prospect. Then, prospects will gradually come to see the ...

In an environment of hectic competition for consumersÕ attention and their loyalty, increasing media fragmentation and enhanced technology options, promotions are enjoying a return to favour with ...

When two of Pakistan’s most bankable stars, Fawad Khan and Mahira Khan, reunited to promote their upcoming film Neelofar, the campaign felt less like typical movie promotions and more like a carefully ...