Every business needs a marketing plan – a systematic approach to attracting the consumers you hope will become your customers. A marketing plan is a prime component of your business plan; your ...

A marketing plan is essential when you’re launching a new business or product. This plan guides your marketing activities, which may include building brand awareness, establishing your competitive ...

Opinions expressed by Entrepreneur contributors are their own. We’ve all heard the interview question, “Where do you see yourself in five years?” Marketers routinely take that question and apply it to ...

We have resolutions for 2022 but here is a reality check for your marketing plans and what will work and what won't this year and beyond. Making and keeping resolutions for a new federal program year ...

Business as usual has been halted due to the coronavirus pandemic, and as a result, many brands are changing how they market to consumers. The times call for heartfelt, simple expressions and that is ...

With less than 100 days to kickoff of Virginia Tech Football's 2022 season, the Virginia Tech athletic department has announced promotional plans, theme days and Effect Game dates for the Hokies' ...

UNSPECIFIED: (L-R) In this screengrab released on March 14, RM, V, Jungkook, Jimin, J-Hope, Suga, and Jin of BTS perform onstage during the 63rd Annual GRAMMY Awards broadcast on March 14, 2021.

Joshua Hammond ’23 and his classmates in his “Sport Marketing” class had the opportunity to apply what they learned in the classroom for the duration of the spring semester as they developed marketing ...

A marketing plan that combines strategic focus with tactical agility helps rally the team to deliver business results and long-term sustainable growth, writes Kaushik Prasad Post World War I, the ...