As CMO, Jennie leads marketing strategy, execution, membership and loyalty programs and customer insights across both the ...

Digital transformation has touched every industry and changed how we understand marketing and selling. With e-commerce at the forefront of our spending habits — in 2020, a $4.28 trillion habit ...

AI investments are widespread across retail, but using the tech doesn’t automatically translate to business impacts, per a ...

Effective retail marketing is vitally important for today's manufacturers. Without a presence in retail stores, businesses rarely achieve the high level of exposure or widespread product distribution ...

Good Peeps retail media agency, led by Shray Joshi, provides CPG brands the resources to thrive in online sales ...

Developing an effective retail marketing strategy in today's high-tech world means engaging shoppers and building customer loyalty, not just getting them to buy once and never again. Writing your ...

It's not difficult to understand why retailers are so enthusiastic about retail media networks. Selling ads is far more profitable than selling goods, and retailers monetizing their audiences with ...

The landscape of retail today has moved past just the allure of in-store promotions. With recent developments in Amazon and other monstrous e-commerce platforms, retail marketing has become less about ...

A recent campaign with girl group Katseye delivered 8 billion media impressions and contributed to double-digit gains in the adult denim category.

From window displays and newspaper ads, to sidewalk sandwich boards and pop-up events, there are many ways to market a retail store. Whether your goal is to draw in casual passersby or increase online ...

Australia’s largest industry-affiliated superannuation funds say they need to spend up on advertising to compete for members ...

Srivats TS joins Reliance Retail as Senior VP & Head of Marketing after leading Netflix India. Read his career journey and ...