SAP debuted its hosted customer relationship management software service Thursday, moving the business software applications giant into an arena that is becoming increasingly crowded. SAP, as ...

SAP has always been a leading provider of CRM software. However, SAP’s strategy has shifted toward a software-as-a-service (SaaS) model through which it plans to close the gap between its offerings ...

SAP moved on two fronts Tuesday to update and expand its software portfolio, unveiling a new suite of cloud-based CRM applications that incorporates technology from several recent acquisitions and a ...

In this piece, I evaluated two enterprise software stocks, Salesforce (NYSE:CRM) and SAP (NYSE:SAP), using TipRanks' comparison tool to determine which is better. Salesforce offers cloud-based ...

NEW ORLEANS--SAP announced a series of new applications aimed at the public sector, retail industry and customer relationship management arena. The enterprise software specialist trumpeted the slew of ...

SAP SE (NYSE:SAP), the Germany-based software giant, has been performing well over the last couple of years, with its stock gaining over 50% during this period. The company’s revenue has grown at a ...

At its big Sapphire conference back in 2018, SAP launched a new-and-improved customer relationship management (CRM) software suite in an attempt to take on the established market leader, Salesforce.

SAP AG Thursday launched the initial piece of its first hosted CRM service, for on-demand sales force automation. The full offering, called SAP CRM On Demand, will add hosted marketing and services ...

Earlier this month, SAP released an expansion of its mySAP CRM, the SAP CRM on-demand solution, which is designed to offer both large and mid-sized companies an Internet-based tool to manage customers ...

SAP has formalized its approach to Customer Relationship Management (CRM) by consolidating upon recent acquisitions and integrating these functions into its existing stack of database and data ...

BOSTON — SAP AG today unveiled upgrades to its SAP CRM 2007 software that include support for Web 2.0 applications. The upgraded software, introduced at a press conference this afternoon at the ...