Firms tend to go through a whole process in order to decide how best to divide up and conquer their market. The STP Process or Segmentation, Targeting, and Positioning process is how firms ...

From all my years in research and consulting, I think I’ve learned a thing or two about marketing worth sharing. Enduring fundamentals, mostly—yet often overlooked. So, over the course of my biweekly ...

Opinions expressed by Entrepreneur contributors are their own. The most important aspect of setting up and running a successful business is knowing your ideal clients within your specific niche. Your ...

Target shareholders took a beating again on Friday, with the big-box retailer’s stock falling 3.26%. The backlash from the Pride controversy coincides with the stock losing over $15 billion in market ...

NEW YORK--(BUSINESS WIRE)--Swoop, the leading provider of custom direct to consumer (DTC) and healthcare provider (HCP) audiences, today launched its portfolio of predictive AI targeting to help ...