Perhaps it's the visual appeal that stands out to you — or maybe you've seen a particular product on social media or at a friend’s house. “The minute you have that memory, you’re more likely to trust ...

Monique Danao is a highly experienced journalist, editor, and copywriter with an extensive background in B2B SaaS technology. Her work has been published in Forbes Advisor, Decential, Canva, 99Designs ...

Having a strong personal brand is going to be critical in 2025 and beyond. Learn how to create your personal brand with a SWOT analysis in five easy steps. Your personal brand is more than just your ...

For brands, “authenticity” isn’t about a well-established tagline or a smart logo tweak, but a lived truth. Today’s consumers are more discerning than ever; they expect more than polished branding and ...

To understand what’s to come, it’s useful to look at what gets awarded—and what doesn’t—at the Cannes Lions Festival of Creativity. Based on what we saw last week, the patterns indicate that marketing ...

Two years after a brand refresh, the launch buzz is a distant memory. That’s when you see if the changes really took root. Some brands keep building on that momentum. Others drift back into old ...

Credit: Photos: Ragu, Trader Joe's, Starkist, Target, Aldi, Walmart Credit: Photos: Ragu, Trader Joe's, Starkist, Target, Aldi, Walmart This article may contain affiliate links that Yahoo and/or the ...

I don’t know about you, but when I think of Aveeno, I think of Jennifer Aniston and her flawless skin. And this is on purpose: Aveeno pays good money to put her million-dollar face front and center.

The American brand has attracted people and businesses to this country for decades. What happens if it changes?