The real ‘independent contractors’ may have always been the YouTube golfers. That much is clear with the latest news from LIV Golf: an announcement of a new event pairing LIV golfers like Phil ...

Grant Horvat stood just off the fairway of TPC Southwind’s par-4 17th, anxiously awaiting Rory McIlroy and Collin Morikawa. Horvat had been an average Division II golfer, but now he was analyzing the ...

I’ve recently developed an obsession with the dudes over at Good Good Golf. The group of golfer-influencers is probably the fastest-growing media entity in the sport over the last five years — a ...

YouTube golf is coming to the PGA Tour. In a first-of-its-kind event, golf influencers will take center stage on the eve of the Tour Championship. Dubbed “space camp” for YouTube golfers, the Creator ...

Garrett Clark is the face of Good Good Golf, one of the fastest-growing brands in the market. They'll be the title sponsor of a 2026 PGA Tour tournament. Mike Mulholland / Getty Images They may not be ...

With loose-vibes videos showing off player personality (and sometimes cleavage), the platform has reinvented the way golf is consumed for a new generation. By Tony Maglio Golf hasn’t been this cool ...

Just as the fallout from the first two episodes of the Internet Invitational seemed to be winding down … Episodes 3 and 4 dropped like an Acme anvil on Wile E. Coyote’s head. Will they live up to the ...

Tiger Woods gave his first press conference in months, speaking to the media ahead of the Hero World Challenge. The PGA Tour ...

Prominent YouTube golf creators will compete for an unrestricted sponsor exemption in the PGA TOUR’s Myrtle Beach Classic, tournament officials announced Friday. Golf Tourism Solutions and Visit ...

YouTube golf influencer gm_golf declared Braintree Golf Course "The BEST Municipal Golf Course I've Played" in a recent video. The video, part of a series highlighting top municipal courses, has ...