Opinions expressed by Entrepreneur contributors are their own. Email has existed for over five decades, and its prominence is only growing. Not only do we use it extensively at work, but as a ...

Most people don't click through every email they get. Thanks to bulk management services by major email providers, a large volume of users simply skim through the emails and delete them en masse. How, ...

Marketing is hard. Many times the results are subjective, and it’s not clear on what marketing strategy will generate the best results. Because there are so many marketing channels to choose from to ...

Most people don’t even know that Red Bull is based in Austria. The energy drink company does such an outstanding job of marketing across the globe through hosting extreme sports events, packaging and ...

Email marketing funnels can help you lead people from interest to action. Building an effective funnel starts with selecting the right email marketing platform and continues all the way through ...

Part of any successful business is a successful digital marketing strategy. Creating a strategy is one thing, but the execution is just as important, if not more. But with the digital landscape ...

When you hear the word “marketing,” you may immediately think of selling and getting the word out about your product. But, if you’re only thinking about marketing through this lens, you’re missing out ...

Today, marketers have more choices than ever regarding how and where to promote or advertise products and services. In addition to traditional methods, such as print advertising and direct marketing, ...

Firms and organizations create marketing plans to give themselves goals and guidance on growing their business. Here we go through the parts and steps of creating a marketing plan. #marketing ...

Successful marketing is what causes a client to choose one broker over another. In a presentation at the BenefitsPRO Virtual Broker Expo on Wednesday, Jessica Du Bois, an employee benefits consultant ...

Nearly 70% of consumers will pay more for brands that they love. That is the epitome of successful relationship marketing. It involves getting to know customers by truly understanding who they ...

In the fast-paced and competitive world of B2B marketing, an innovative approach is required to stay ahead of the curve. Although many companies aim to be a one-stop solution for all customers by ...