Vicky Lester, CEO of The Case Centre, discusses the enduring elements of effective case studies and their evolving formats.

I recently met up with Dr. Simon Moore, a respected business and consumer psychologist who specializes in brand experience. He is a master of unearthing the reasons consumers behave the way they do, ...

frontier proprietary and open-weight models yielded high attack success rates when prompted in verse, indicating a deeper, ...

When the FORTRAN programming language debuted in 1957, it transformed how scientists and engineers programmed computers.

Here are some do’s and don’ts on using AI for schoolwork: Chatbots are so good at answering questions with detailed written ...

It doesn’t open up the tapestry of human experience — it reads like it was written by a shut-in with Wi-Fi and a thesaurus.

A classic book on UFO believers and their "cognitive dissonance" after aliens failed to land is called into question.

Because you love your case studies, but many of your prospects find them to be boring and irrelevant, not differentiating and not compelling. All of us in B2B business development find that difficult ...

Pavago LLC, a specialist in offshore recruitment solutions, has released a detailed case study demonstrating how strategic offshore hiring transformed sales operations for OPW Commercial Services. The ...

When you want something badly, your first reflex is to explain why it is important. Don't. There are far more effective ways to persuade the people who matter to us.