An industry analysis study and paper generally includes an abstract at the beginning, sometimes confused with an executive summary. The purpose of an abstract is to provide a shorter version of the ...

SCENARIO: You've been asked to write the executive summary of for a sales proposal. Because you know your competitors are also writing proposals, you want to make certain that your proposal gets read ...

The Competitive Analysis section of your business plan is devoted to analyzing your competition–both your current competition and potential competitors who might enter your market. Every business has ...

Writing a good summary is harder than it looks. You need to capture the essence of something longer; this could be an article ...

Other than business plans, executive summaries are probably the most crucial of all business documents. It’s fair to say that almost every big decision inside any company of any size involved an ...