As Africa’s finance landscape transforms through innovation, digitalization, and sustainable growth, Patrick Botchwey stands ...

COVID-19 has disrupted markets and accelerated digital adoption but what does this mean for the future of marketing? In this feature, Grünenthal's Florent Edouard and Kate Hurtig outline their ...

Mile City, Temperature and Humidity Index, Wind Efficiency Index, Tourism Climate Resources Share and Cite: Zhou, Y. and Xi, ...

Marketing is a complex, multifaceted discipline. At its core, it is about understanding consumers and serving their needs profitably. While easier said than done, some fundamental principles guide ...