SAP debuted its hosted customer relationship management software service Thursday, moving the business software applications giant into an arena that is becoming increasingly crowded. SAP, as ...

SAP has formalized its approach to Customer Relationship Management (CRM) by consolidating upon recent acquisitions and integrating these functions into its existing stack of database and data ...

SAP has always been a leading provider of CRM software. However, SAP’s strategy has shifted toward a software-as-a-service (SaaS) model through which it plans to close the gap between its offerings ...

SAP AG continued to build expectations for its hosted suite of midmarket applications, saying Thursday that it will release the product’s official name in September and present some initial customers ...

NEW ORLEANS--SAP announced a series of new applications aimed at the public sector, retail industry and customer relationship management arena. The enterprise software specialist trumpeted the slew of ...

Customer Relationship Management (CRM) is a mature market with a clear market leader in Salesforce. It has a bunch other enterprise players like Microsoft, Oracle and SAP vying for position. SAP ...

SAP is planning to take on Salesforce on multiple fronts as it aims to tie its back-end financial software to front-office and redefine customer relationship management. SAP has assembled the CRM ...

SAP SE (NYSE:SAP), the Germany-based software giant, has been performing well over the last couple of years, with its stock gaining over 50% during this period. The company’s revenue has grown at a ...

Users of SAP AG's mySAP CRM solution are seeing positive results--at least 35 customers are, according to a study commissioned by SAP and performed by the University of Applied Sciences in ...